Stewardship Trial Proposal

For Sandy

A clearer way into the project, together.

Sandy — this is a proposal I wrote specifically for you and for the ecosystem you are building around I Am Sustainable Studio and Re•Cyrcle. It is not a template. It is a reflection of what I see in your project, and how I think we could do something meaningful with it.

Where I Am Starting From

You asked me a question I couldn't answer in the room.

You asked who my ideal client is. I couldn't answer it in the moment — but I've been sitting with it, and the answer actually started with you.

It's a founder with inner clarity. Someone who knows what they're building and why, even if they haven't fully found the words yet. Because what I do isn't really design — it's translation. I receive someone's clarity and give it form. And from everything I've seen of your project, that clarity is absolutely there.

I Am Sustainable Studio has a real story: hotel textile waste, circular production, fabric creation, and finished products with genuine meaning behind them. Re•Cyrcle has a distinct energy and purpose. The foundation is strong.

The opportunity I see isn't simply a redesign. It's about clarifying how the parts connect — so the story is easier to understand, trust, and grow.

What I Found When I Looked

There is a lot here. Some of it just needs untangling.

Brand Structure

Two strong brands sharing one lane

I Am Sustainable Studio and Re•Cyrcle both have genuine identity and purpose — but from the outside, the boundary between them isn't always clear. One sometimes reads as the other. The hierarchy exists; it just hasn't been made visible yet.

Audience Pathways

Multiple audiences, one front door

Hotels, collaborators, makers, buyers, and end customers all enter the same space. They need different things from the brand — and right now they're all arriving through the same message.

Touchpoints

The story lands differently everywhere

The product, the Instagram, the partner communication — they all carry the same underlying mission, but they don't yet feel like they come from the same coherent system.

The question worth sitting with is not whether the project is good enough. It clearly is. The question is: who already knows that — and who should?

The Project

A real-world sustainability ecosystem built from hotel textile waste — circular by design, meaningful by intention, and ready to be seen more clearly.

Together with Re•Cyrcle

My Role

Design stewardship — not just design.

I would not come in as a designer who simply makes assets on request.

For this project, I see my role as holding the visual, structural, and communication logic of the brand while you continue to hold the founder perspective, operational knowledge, and marketing direction.

That means I can help identify what feels unclear, organise the moving parts, translate decisions into design direction, and create the materials that support the project as it grows. The work that I do best is in the overlap between clarity and craft. Strategy and aesthetics. Vision and system.

I've noticed that all of my long-term relationships with clients have started the same way: not with a contract or a project scope, but with a moment where two people just understood each other. I felt that when we spoke.

I'm not positioning myself as the person responsible for every layer of marketing, operations, or sales. I'm proposing a close creative partnership — where my specific role is to bring clarity, coherence, and applied direction.

How the Trial Works

The 2-week process.

Step 01

Brand audit

I begin by reviewing everything that currently exists — website, social presence, Re•Cyrcle's visual identity, product communication, any files or materials you already have.

The goal is to see what is working, what is unclear, and where the strongest opportunities are — from the outside, with fresh eyes.

Step 02

Alignment meeting

We meet to go through the audit together. This is where your inside knowledge of the project and my outside perspective meet — and where we clarify the questions around I Am Sustainable Studio, Re•Cyrcle, the fabric system, the hotel partnerships, and the product communication.

Step 03

Path-forward document

I prepare a clear working document that outlines the recommended structure, key decisions, priority areas, and agreed next steps. This becomes the practical foundation — not a presentation deck, but something we actually use.

Step 04

First applied design move

Based on what we agree is most useful, I begin an initial design direction. This could be a focused Re•Cyrcle refresh, product labelling logic, messaging structure, social media setup, or a key section of website communication.

Possible Outputs

What may come out of it.

Brand audit notes

A practical review of the current ecosystem — structure, messaging, visual consistency, and active touchpoints.

Brand architecture recommendation

A clearer proposed relationship between I Am Sustainable Studio, Re•Cyrcle, materials, products, and partnerships.

Path-forward document

A starting plan that identifies what should be tackled first, what can wait, and what needs deeper work.

Focused design application

A first design move based on the agreed direction — potentially around Re•Cyrcle, social presence, website communication, packaging, or internal materials.

Next-scope recommendation

If we decide to continue, I can outline a more structured stewardship setup for the phase that follows.

Areas We May Review

The working map.

I Am Sustainable Studio

Website, messaging, role as parent brand, public positioning, and how it carries the bigger mission.

Re•Cyrcle

Visual identity, brand role, product meaning, Instagram presence, and relationship to the fabrics and finished goods.

Products

Shirts, bags, hats, labels, tags, packaging, and how the "hotel textile" story becomes something desirable and clear.

B2B Materials

Hotel-facing communication, partner decks, textile collection story, and trust-building language.

Social Presence

Instagram structure, content pillars, visual consistency, and how each brand shows up distinctly but coherently.

Internal System

Asset organisation, reusable templates, communication standards, and future design consistency.

Growing Side by Side

A shared evolution.

I want to be close to this project — not removed from it.

You mentioned that you resonated with Tymeline's messaging and positioning. What you are reading right now is an example of those internals at work. I'm excited by the opportunity to apply this same level of care and thinking to your ecosystem.

This isn't about me just executing tasks for you, or even teaching you something. It's about evolving together. You bring your deep knowledge of the project and your founder instincts; I bring my outside eye, design rigor, and systems thinking. We learn from each other's strengths to build something stronger than either of us could alone.

A Quiet Start

The Stewardship Trial.

This isn't a massive upfront commitment. It's an accessible, one-time trial designed to give us immediate momentum. It allows us to dive into the rabbit hole together and see what we can build, without the pressure of a huge initial contract.

One-time Investment: $800

A 2-week focused brand stewardship trial.

This covers our initial deep-dive alignment, a clear path-forward document, and applied design work on the most pressing touchpoints we identify.

If the collaboration feels right and the scope becomes clearer, we can quietly transition into an ongoing stewardship arrangement that makes sense for both of us.

So, when would you like to start?

(Because honestly, I'm itching to do this. I can't wait to start researching and running deeper into the rabbit hole. Just let me know when you're ready for the go-ahead.)